1ST
SLIDE :
Greetings to all the
Distinguished Guests present over here and my Dear Friends!
Firstly, I would like to extend
my hearty congratulations to The Honda two wheeler organisation for
giving me an opportunity to be a part of their great journey that is
' Rendering quality Customer Service' and indeed they have managed to
capture the very pulse and hearts of the Indians.
Being in the Automotive Sector
for quite sometime now, If I be asked how to leverage the Customer
Base in the domestic as well as the international market, I would say
without a second doubt 'Start by giving Freebies with every Bike
Purchase' as I genuinely feel giving freebies like water bottles,
T-shirts, Sports Gear, free fuel and such stuff which the bikers can
use during their journeys to their destination will bring them closer
to your Brand.
If the Bikers are Happy, the
Brand is promoted and inevitably the organisation is Happy!!
So just go for it......
2nd
SLIDE
Secondly, to serve the customers
better and in an effective way. Have a dedicated Customer Service
Center operational 24x7 manned by professional customer service
agents.
If need be train them into
effective telephonic etiquette like greeting customers with a smile,
not to put the customer on hold for a very long time and resolve
their issues promptly and efficiently. Once again, I would like to
reiterate the same point Happy customers, Happy Organisation!
3rd
SLIDE
If you want to win the Heart of
the Customers, give them more than they expect. Quick and effective
After-SALES service by dedicated and trained professionals will no
doubt ease the tension of the customers but at the same time will
also contribute to leverage your customer base.
4th
SLIDE
Well, another way to Leverage
your Customer Base is to keep your Company Website upto date for the
customers. It's really frustrating when you cannot access any
information from the website or the information being highlighted on
the website turns out to be faulty.
We all know, it take years to
build a goodwill and probably a fraction of a second to destroy it
:)
5th
SLIDE
Going further, another way to
enhance your customer base is to promote your business on the social
media platform and connect with your customers on a daily basis which
also includes wishing them on their birthdays and anniversaries.
FEELS just Great, isnt it? It proclaims that you really care for your
customers and treats them as your family members :)
6th
SLIDE
Being in the automotive industry, I can say for sure there is nothing
more exhilariting than sponsoring selected customers for a BIKE
EXPEDITION say Leh -Ladakh region or the Kumaon Hills. Their energy
and adrenalin rush will ensure that they become brand ambassadors of
your product. Organize Press Conference for the Bikers, thus giving
them a chance to interact with the Media and General Public. Try it
and see the difference!! Your customers will love every moment of it.
7th
SLIDE
Slide 6 and 7 for one topic.
Just flip the slides.
8th
SLIDE
Apart from these outdoor
activities, inorder to leverage customer base, it is essential to
have a good ambience and an open communication culture in the
organisation. Research has shown that de-motivated and low self
-esteem employees cannot give optimum output.
Try to invite and involve your
team members in the ultimate organisational goals. It really works.
Be receptive to new ideas, afterall, employees can also be your first
customers!
Just as charity begins from
home, similarly customer base should be leveraged from the workplace
itself. Sounds interesting ........
9th
SLIDE
Furthermore, just for your
awareness, it is always advisable to train your office staff in
communication and soft skills who are directly dealing with the
customers and clients. Soft traits such as empathy, politeness and an
impressive communication style will always strive to make things easy
for everbody.
And if Iam not wrong you always
get the very best out of your Business if you treat the Customers
effectively... isnt it?
10th
SLIDE
Leveraging customer base without
advertising is something unthinkable. So, do advertise keeping a
common person's problem in mind. As understanding the customer's
problems, being empathetic towards them brings you very close to
their Hearts :)
Winning customers trust is
surely a great step towards attracting them to your Product.
11th
SLIDE
Organize Jackpots and Lucky
Draws during festivities at prominent Malls and through various tv
channels.
Marketing strategy says “ A
Happy and pleased customer will make ten more customers”. So seems
prudent if we make our customers happy.
12th
SLIDE
Loop in a celebrity to endorse
your product in a Press and media interaction thus giving a wide
publicity to your Product. Bollywood actors are heart throbs and role
model for millions of Indians. So if you want the brand promotion and
a huge mass following your Product, this will surely work :)
LAST
SLIDE
Let us acknowledge the fact
that“Customer is the ultimate King”. Going a step further in
pampering them will surely leverage the Customer Base and last but
not the least will make the Customers Happy.
So hail Honda Two wheelers for
serving the customers with a true spirit and thus uniting diffrent
parts of India together.
Thank you so much!
I highly appreciate all of you
for giving me a patient hearing and being gracious enough to be
present here.
Thank you once again!!